SEO / search engine optimisation

SEO / Search engine optimisation

seo

Search Engine Optimisation (seo)

Seo involves increasing the performance of a website in search engine results pages. This is achieved through a range of efforts which come together over time (perhaps 3 months or more) to boost your website's performance.

Everything begins with an assessment of the most useful 'keyphrases' related to your business. These must be collected and then prioritised according to:

  • how relevant they are to your business
  • how many other competitor websites are also trying to promote the same keyphrases
  • how likely you are, with the time and budget constraints of the given situation, to achieve a page one ranking



It is better to have one keyphrase on page one of google than five keyphrases on page 3 of google. This is because the total number of 'clickthroughs' achieved is likely to be much higher. Thus the chance of getting more conversions on your website is also higher

Once the keyphrases have been discovered and sorted they then need used both on and off your website. The keyphrases should appear in the text of your website, for example: SEO Glasgow would appear in this page. However, for keyphrases with high levels of competition more is needed to ensure a good ranking.

Here we refer to off-site optimisation where references to your website are needed from other, preferably important websites. Google considers these references and links to be more indicative of relevance (and thus your ranking) then the content contained just on your own website.


Seo is a complicated business, contact us and we can discuss it in more detail.

Adwords

Google Adwords

Google adwords can be a useful tool in delivering visitors to your website. The adwords system works by chargin for clicks through to your website from Google's search engine results pages. When a internet web surfer enters a search term like 'seo company glasgow', they will see regular (aka organic) results as well as some 'sponsored results'. If they click on a 'sponsored listing' then the advertiser is charged a small amount (e.g. £0.70 ).

Although many website owning businesses pursue normal SEO methods with the aim of getting a good listing in the organic results, Adwords tempts a high number of others because:

  • The campaign can begin running in a few hours, normal SEO can takes months to see benefits.
  • Valuable insight into the best 'search terms' can be gained which can inform the main organic SEO campaign.

adwords


Please get in touch for more information contact us.

Web Hosting

We provide web hosting with all website design projects. Our clients' website are all hosted on secure state of the art cloud hosting. Daily backups of our clients' websites are taken to ensure peace of mind. We also guarantee 99.9% uptime for all web sites.

Customer Feedback

As part of our web design service we often create a number of logos for new customers. This allows you to choose which one you feel best represents your business. We often do the same with design for the home page to esnure you are entirely happy with the finished product.

Emails

We're often asked to set up and configure email addresses for clients. We can create as many as needed and would normally recommend creating enquiries@yourwebsite.com and yourname@yourwebsite.com for starters. In addition, we can configure these to pass email to any existing accounts too.


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