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Dictionary of Terms


Blog – a blog is a section of a website that keeps website visitors up to date on what the website owners are doing. Typically, the latest blog posts have small ‘snippets’ of perhaps 15 – 20 words that appear on the home page to encourage site visitors to click through and view the blog post in its entirety.

Brochure website – a website that acts like a brochure or company product magazine. Without a CMS like wordpress, regular updates of new content in the form of pages, news and so on do not happen. Websites without regular infusions of content will struggle to compete with their competitors as the months go by.


CMS – Stands for content management system: a tool allowing non-computing pros to create web pages. WordPress is an example.

Contact Form – a section of a website which allows for data to be taken from the site visitor. Typically a name, an email address and a message are asked for and emailed on to the website owner / business owner.


Deep link – a link that goes not to the home page of a website but to one of the inner pages, perhaps a services page, or an individual product page.

Domain name – ‘google.com’ / ‘youtube.com’ / ‘progresswebdesign.co.uk’ – the text you need to put in a web browser address bar to find the website.


Hosting – web hosting refers to the service of storing a website’s files/pages/images etc in a secure ‘data centre’. It is typical practice for web designers to use a web host for their clients and not host the websites they create on their own computers.


Mobile Web Design – a.k.a. responsive web design / refers to creating a website that changes to fit on different sizes of screen like that of smartphones and tablets.


Organic search results – the areas of the search engine results pages where listings appear that didn’t incur a direct charge from the search engine for being there.


SEO – standing for search engine optimisation. Refers to the process of improving a website’s rankings in the search engine results pages (SERPS).

SERPS – the page of results you see when you search for a term on Google like web designers in glasgow or wordpress designers based in glasgow.

Slider – most commonly found at the top of the homepage of a website, a slider displays one image for a number of seconds before moving it out of the way (‘sliding’ it out the way) to display another, different image. Sliders typically have 3 or more slides in a rotation. Some web pros argue that a slider harms the experience of using websites as the user’s eye gets distracted from reading every time the slides move from one to the other.


Uptime – the percentage of time in (ie) a week/month/year that the web hosting company guarantees that the website is functioning and can be viewed by your customers. It is typical for 99.9% to be mentioned with a site perhaps being down for maintenance 1-2 hours in a year.

User(s) – simply the visitors to your website who use it by reading its content and interacting with it.


WordPress – A tool / piece of software which allows websites to be made and published online more quickly. It allows for individuals who have modest computing skills to create pages for their website and publish them.